Details of the Wizarding World of Harry Potter’s Diagon Alley Expansion

Universal Orlando Resort held a live webcast this morning, complete with 3 stars of the Harry Potter films, to share details, concept art and a peek into the newest section of Universal Studios Florida:  Wizarding World of Harry Potter – Diagon Alley. Being a huge Harry Potter fan, I am beyond excited to experience this new area first hand, and after seeing today’s webcast, I do not think I will be disappointed.

Seeing inside the Hogwarts Express and hearing that it will pass by modern day London, with a view of the Knight Bus before passing through the brick wall to Diagon Alley was a treat. The list of shops and places to eat inside Diagon Alley is perfect and they even brought Knockturn Alley over to stay true to the films. I’m just thrilled about all of these details and cannot wait for summer 2014 to travel to Diagon Alley in person! It was also fun to have my submitted question asked and answered on the webcast. I asked how they decided which iconic elements of Diagon Alley to recreate in the park and they said with so many amazing iconic themes to work with, they listened to fans and what they wanted and made sure to stay true to the films – and it definitely looks like they did. Here is the full webcast, recorded live by my friend and YouTuber The Big Fat Panda: (my question is at around the 20:00 mark, but Mark messed up and said iconographic my mistake 😉 )

Here are all the official Universal Orlando Resort details from the update and the concept art revealed today: 

 “Never before has a theme park created a guest experience like this: you climb aboard the Hogwarts Express in Hogsmeade and moments later arrive at King’s Cross Station – where the wonders of London and Diagon Alley unfold before you.  And it is all real.


Diagon Alley concept art
An overview of the Diagon Alley section All concept art photos ©Universal

With this summer’s opening of The Wizarding World of Harry Potter – Diagon Alley, Universal Orlando Resort and Warner Bros. Entertainment will bring even more of Harry Potter’s adventures to life inside a new, magnificently themed area that includes a revolutionary attraction experience, as well as all-new themed shops and dining.

The two companies today revealed first-ever details about the new area and the one-of-a-kind adventures it will offer the whole family.  The spectacularly themed environment will double the size of the sweeping area already dedicated to Harry Potter’s adventures at Universal Orlando, expanding it across both Universal theme parks.

And – just like in the books and films – guests will be able to travel between the two areas aboard the iconic Hogwarts Express.

Universal Orlando launched a global phenomenon when it opened The Wizarding World of Harry Potter – Hogsmeade at its Islands of Adventure theme park in 2010.  That area includes the iconic Hogwarts castle – which houses the groundbreaking Harry Potter and the Forbidden Journey attraction – and the village of Hogsmeade.  The Wizarding World of Harry Potter – Diagon Alley will be located within Universal Orlando’s second theme park, Universal Studios, and will create new experiences based on the signature areas of London, Diagon Alley and Knockturn Alley.

Universal’s creative team has been working closely with Stuart Craig and the production team from the Harry Potter films to make the new area as authentic and spectacular as possible – just as it did with The Wizarding World of Harry Potter – Hogsmeade.

The vision for The Wizarding World of Harry Potter – Diagon Alley is unprecedented, with Universal Orlando creating the world’s first centrally themed, multi-park experience.

After arriving at King’s Cross Station aboard the Hogwarts Express, guests will pass through London and the iconic brick wall archway from the films into Diagon Alley – a bustling, wizarding hub within a Muggle city.  There will be shops, dining experiences, and a new ride called Harry Potter and the Escape from Gringotts – a multi-sensory, multi-dimensional journey that will take theme park attractions to a new level.

The Wizarding World of Harry Potter – Diagon Alley will give visitors the exciting opportunity to: 

  • Board the Hogwarts Express and journey between London’s King’s Cross Station (located in Universal Studios Florida) and Hogsmeade Station (located in Universal’s Islands of Adventure). The journey will be filled with views of London and the British countryside – as well as a few surprises. Park-to-park admission is required.
Hogsmeade Station
Hogsmeade Station


King's Cross Station
King’s Cross Station


London Embankment Diagon Alley
Passing by modern day London and the Knightbus
  • Experience a groundbreaking new, multi-dimensional thrill ride, Harry Potter and the Escape from Gringotts,which will place riders in the middle of an incredible adventure as they navigate their way through the perils of the Gringotts vaults
Harry Potter and the Escape from Gringotts
Harry Potter and the Escape from Gringotts at the end of Diagon Alley
Harry Potter and the Escape from Gringotts
Harry Potter and the Escape from Gringotts
  • Witness the magical experience of a wand choosing a wizard at Ollivanders: Makers of Fine Wands since 382 BC, one of the wizarding world’s premier wand shops 
  • Discover the darker side of magic in Knockturn Alley, the darkest of dark places that features Borgin and Burkes – a shop specializing in the Dark Arts that will offer a wide variety of Dark objects, such as Death Eater masks, skulls, and other sinister items
  • Explore some of Diagon Alley’s famous shops, including:
  • Weasleys’ Wizard Wheezes, a vibrant shop featuring novelty items, magical jokes, and toys inspired by the books and films that will amaze the mischievous child in everyone
  • Madam Malkin’s Robes for All Occasions, where guests will find a variety of wizardwear from Hogwarts school uniform ties, scarves and jumpers, to authentic wizard’s robes and character costumes
  • Magical Menagerie, which features a collection of plush animals, such as owls and Hippogriffs
  • Wiseacre’s Wizarding Equipment, where guests can grab wizarding essentials such as telescopes, binoculars, armillary spheres, compasses, magnifying glasses and hourglasses
  • Quality Quidditch Supplies, offering a wide assortment of apparel and equipment including Quidditch sweaters, brooms, Golden Snitches, Bludgers, Bludger bats, Quaffles and more
  • Scribbulus, featuring authentic writing implements and products such as feather quills, ink and inkwells, bookmarks, journals, parchment paper, seals, stationery sets and postcards
Weasleys' Wizard Wheezes
Weasleys’ Wizard Wheezes
Wiseacre's Wizarding Equipment
Wiseacre’s Wizarding Equipment
Florean Fortescue's Ice-Cream Parlour
Florean Fortescue’s Ice-Cream Parlour


  • Enjoy traditional British fare that includes favorite dishes such as fish and chips, bangers and mash and more at the Leaky Cauldron 
  • Visit Florean Fortescue’s Ice-Cream Parlour for frozen treats in a variety of tantalizing and unique flavors such as strawberry-and-peanut-butter ice-cream and many others
  • And more!

More details about the unique experiences that can be found in The Wizarding World of Harry Potter – Diagon Alley will be released over time.  For more information about the area, visit 

Universal Orlando Resort is part of NBCUniversal, a Comcast company. Follow Universal Orlando Resort on  FacebookTwitterInstagram and YouTube.

What do you think? What are you most looking forward to at Diagon Alley? I think it’s wandering the shops for me, dining at the Leaky Cauldron, and of course, escaping from Gringotts! (okay, so everything!)