Florida Theme Parks & Attractions

TODAY: Titanic the Experience Hosts Coolest Event in Town-With SNOW!

25 July 2013 by Suzannah Otis Leave a Comment

Here’s a fun thing to do if you are in the area today and needing to cool down. I recently got to tour the Titanic The Experience attraction and it was pretty amazing how detailed it is. I loved the part where you are given a boarding pass and then you find your name at the end to see if you survived. It really puts this historical tragedy into perspective. I loved all of the artifacts as well. It really is a must-see attraction if you are looking for something different or have some history buffs in the family. Check out the special event below:

WHAT: Titanic The Experience is hosting a way for people to cool off this summer with “Titanic Beats the Heat.” Titanic The Experience is one of the coolest places in town with its own iceberg in the exhibit. To showcase its frostiness, Titanic The Experience will host a snow day complete with ice carving and snowfall.

“Titanic Beats the Heat” will be hosted in the parking lot of Titanic The Experience. Tickets to the exhibit may be purchased at the exhibition box office, online at www.titanictheexperience.com/orlando or by calling 407-248-1166.

WHEN: Thursday, July 25, 2013

11:00 a.m. — 2:00 p.m.

WHERE: Titanic The Experience

7324 International Drive

Orlando, FL 32819

The exhibition is located between Sea World and Universal Studio on International Drive

About Titanic The Experience:

Titanic The Experience reopened in January 2012 after undergoing extensive enhancements and renovations under the new owner, Premier Exhibitions and RMS Titanic, Inc. Among the additions, 100 authentic artifacts recovered from the wreck site of Titanic were added, in celebration of the 2012 Centennial anniversary of the sinking of Titanic. The second largest piece of Titanic ever recovered, a two ton section of the Ship’s hull, is now the centerpiece of this interactive Exhibition.

Titanic The Experience is located in a 20,000 square foot museum quality space on International Drive. The Exhibition offers visitors a unique opportunity to experience the legendary Titanic like never before. Trained actors in period costume depicting famous passengers from the Ship lead guided tours through the Exhibition’s 17 galleries complete with full-scale re-creations of the Titanic’s most famous rooms, including her Grand Staircase, First Class Parlor Suite, Boilers and Promenade Deck. More information about the Exhibition can be found by visiting: www.TitanicTheExperience.com

Facebook Fans Name Busch Gardens Tampa’s Lion Cub Sisters

5 July 2013 by Suzannah Otis Leave a Comment

FACEBOOK FANS NAME BUSCH GARDENS’ LION CUB SISTERS

Shaba and Shtuko - Lion Cub Sisters - Busch Gardens Tampa 3

Tampa, Fla.– Busch Gardens® Tampa recently welcomed three lion cubs to the park, one male and two unrelated females. After a week long poll, 6,000 Busch Gardens Tampa Facebook fans voted to name the two lion cub sisters. The winning names for the three-month-old cubs are Shaba, meaning “brazen”, and Shtuko, meaning “twitch”.

The Busch Gardens animal care team has started introducing the cubs to the Edge of Africa attraction at the park, where guests can see the cubs all summer long and beyond.

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More information and updates about the progress of the new cubs will be posted on BuschGardensTampaBlog.com.

SeaWorld and Southwest Airlines Partner and Unveil the Penguin One Aircraft

3 July 2013 by Suzannah Otis Leave a Comment

Southwest and SeaWorld revealed the aircraft at a ceremony a few weeks ago at Orlando International Airport (MCO) with real penguins, Southwest and SeaWorld Employees, community members, and executives, including Southwest Airlines Chairman, President, and CEO Gary Kelly, and SeaWorld Parks & Entertainment President and CEO, Jim Atchison. The plane, filled with Southwest and SeaWorld employees, will be making stops in two other SeaWorld cities, San Antonio and San Diego.

The partnership between the two companies dates back to 1988, which began when SeaWorld opened in San Antonio. Southwest and SeaWorld launched their partnership in a high-flying way—with the introduction of a new Boeing 737, Shamu® One!

The featured penguin species on the aircraft is a gentoo, one of the species found at SeaWorld Orlando’s new Antarctica: Empire of the Penguin™. The attraction includes a first-of-its-kind family ride that transports guests into the penguins’ icy world.

SeaWorld Parks & Entertainment President and CEO, Jim Atchison, and Southwest Airlines Chairman, President, and CEO Gary Kelly christen the new aircraft, Penguin One, revealed earlier this morning.

SeaWorld Orlando penguin experts Jill Lewis and Sharon Jarvis brought actual penguins to the reveal of Penguin One, along with SeaWorld Parks & Entertainment President and CEO, Jim Atchison, and Southwest Airlines Chairman, President, and CEO Gary Kelly.

New SeaWorld-themed fleet, Penguin One, made its debut this morning at Orlando International Airport in celebration of the 25-year partnership between SeaWorld and Southwest Airlines.

Penguin One takes off from Orlando International Airport and heads to San Antonio for more festivities.

Celebrate Fourth of July at Busch Gardens Tampa-Extended Hours and Fireworks All Week

3 July 2013 by Suzannah Otis Leave a Comment

Extended Hours and Nightly Fireworks Lets Guests Celebrate All Week Long!

Tampa, Fla. – Don’t wait until July Fourth to celebrate Independence Day. Get a head start on the Fourth of July festivities at Busch Gardens® Tampa.

Summer Nights lets guests celebrate the red, white and blue all day, and even after dark, all summer long with an energetic acrobatics show, live entertainment and much more.

And test your courage as you take on Busch Gardens’ world-class roller coasters in the dark, including Florida’s first triple-launch coaster Cheetah Hunt®.

Plus, Busch Gardens lights up the sky during Summer Nights, including July Fourth, with an incredible nightly fireworks display. The best views are in Gwazi Park, right after the nightly Kinetix show, but the fireworks are visible from all over the park.

Additionally, SeaWorld Parks & Entertainment™ is honoring the men and women of the U.S. armed services through its Waves of Honor™ military salute program. Waves of Honor provides one complimentary admission per year to one of the SeaWorld® or Busch Gardens® Parks, Sesame Place®, Adventure Island® ,Water Country USA® or Aquatica® San Diego (weekdays only) for the service member and as many as three of his or her direct dependents through 2013.

Any active duty military, activated or drilling reservists, or National Guardsman representing any of the five service branches is entitled to one complimentary admission to one of the participating parks under the program. For more information and to register for the program, visit wavesofhonor.com.

While you’re at Busch Gardens, take in all the excitement of brand-new shows and animal encounters, including:

Madagascar Live! Operation: Vacation

Madagascar Live! Operation: Vacation is Busch Gardens’ newest live musical featuring DreamWorks Animation’s beloved characters Alex the Lion, Gloria the Hippo, King Julien, Mort and everyone’s favorite cohort of penguins. Located in the newly-renovated and air-conditioned Stanleyville Theater, the original musical showcases singers, dancers and a live band that will join the Madagascar characters on their full-throttle Busch Gardens adventure.

Lion Cubs

Busch Gardens roars with excitement this summer with its newest additions. Three lion cubs, two females and one male, arrived at the park in May, and guests can see them at various times throughout the summer in the Edge of Africa area. Busch Gardens’ Facebook fans recently voted to name the sisters Shaba, meaning “brazen”, and Shtuko, meaning “twitch”.

Park hours for Summer Nights are extended until 9 p.m., and Summer Nights is included with daily admission or any annual pass. For more information on Summer Nights and Busch Gardens, visit buschgardens.com or call 1-888-800-5447.

The hottest ticket this summer is the 3-Park Summer Sizzler. This new, limited-time offer lets guests enjoy unlimited admission to Busch Gardens Tampa and unlimited weekday (Monday – Friday) admission to Adventure Island™ and Aquatica, SeaWorld’s Waterpark™ Orlando, now through Labor Day for only $99. Florida’s best resident summer value is valid from the date of purchase through Labor Day, Sept. 2, 2013. Valid for Florida residents only (photo ID required); price is $99 plus tax. Take advantage of the Summer Sizzler online at Buschgardens.com, by calling (888) 800-5447, or at the front gates at Busch Gardens, Adventure Island™ and Aquatica, SeaWorld’s Waterpark™.

SeaWorld’s 50th celebration will be a Sea of Surprises!

3 July 2013 by Suzannah Otis Leave a Comment

Eighteen-month celebration kicks off on March 21, 2014 at all three SeaWorld parks

SeaWorld Parks & Entertainment™ announces a multi-park celebration to commemorate a key event in the company’s history. The original SeaWorld® park opened its gates for the first time in March 1964 on Mission Bay in San Diego.

SeaWorld’s 50th Celebration will feature a Sea of Surprises™ starting March 21, 2014. SeaWorld parks in San Diego, Orlando and San Antonio will share the excitement throughout an 18-month celebration that highlights some of the most memorable SeaWorld experiences.

For nearly five decades, SeaWorld has surprised and amazed guests with unique entertainment, thrilling rides and up-close encounters with marine animals. During SeaWorld’s 50^th Celebration visitors will be invited to take part in the celebration through new interactive experiences, shows and pathway performances, even more up-close animal encounters throughout the park and the SeaWorld “Surprise Squad” treating guests with prizes every day.

Just a few weeks ago, SeaWorld Orlando opened Antarctica: Empire of the Penguin™, an all-new realm that combines 30-degree temperatures, upclose encounters with more than 250 penguins and an all-family adventure ride to create the coldest theme park attraction in Orlando and a thrilling, chilling experience of a lifetime.

SeaWorld Orlando will continue to make news later this year when the park announces what’s new for 2014. Details will be shared this fall.

SeaWorld’s 50^th Celebration Sea of Surprises™ Highlights

SeaWorld San Diego will celebrate 50 years with a new interactive entrance plaza. The area will be called Explorer’s Reef™ and will open in March for the celebration kick-off. The 16-month construction project will transform the existing front gate area through sculptural and design elements inspired by waves crashing over a reef, as well as up-close encounters with marine life. The new front gate concept will replace existing ticket booths with a beach-themed, concierge-style ticketing area that will provide guests with a single location to purchase admission, as well as sign up for tours, animal interactions and dining experiences.

From the moment they enter the park, guests can connect with the sea through multiple touch pools featuring shark pups, stingrays and cleaner fish. Explorer’s Reef encompasses more than three acres, including new and innovative retail and culinary opportunities for guests. The multi-million dollar renovation effort will not only make entering the park faster and more efficient, but will significantly enhance the arrival experience.

As part of SeaWorld’s 50th Celebration, there will be more surprise encounters with animal ambassadors throughout the day. A pair of Magellanic penguins, a lemur, or even a parade of flamingos could surprise guests at any moment at all three SeaWorld locations.

What’s a celebration without surprises? The SeaWorld “Surprise Squad” will roam the SeaWorld parks giving away prizes and special gifts. Guests could receive exclusive access to rides or behind-the-scenes experiences, celebration t-shirts or Shamu-themed merchandise, reserved show seating and more.

SeaWorld is known for amazing animal shows and each park will have something new for the 50^th celebration. Even park pathways will come to life with spontaneous entertainment at unexpected moments, including performers with sea-inspired costumes and props, a bubble brigade and splash mob.

To underscore SeaWorld’s commitment to the environment and passion for protecting the ocean, a series of giant sea life sculptures will be displayed throughout the parks. SeaWorld commissioned environmental art group Washed Ashore for the large-scale art created from ocean debris. The works serve as a reminder that our animal friends need healthy environments.

As part of its continuing commitment to new technology that enhances the guest experience, SeaWorld’s 50th Celebration will include new ways for fans to connect to the parks and each other though digital devices. The parks will be launching a variety of enhancements, from interactive apps that provide fun new ways to experience the park to new games and video content.

For more information and continuing news about SeaWorld’s 50^th Celebration and the Sea of Surprises, visit www.seaworld.com/celebration.

Celebrate the Fourth of July at SeaWorld Orlando’s Summer Nights

3 July 2013 by Suzannah Otis Leave a Comment

Celebrate the Fourth of July at SeaWorld Orlando’s Summer Nights

Celebrate Independence Day at SeaWorld® with a special Fourth of July extravaganza and even more Summer Nights fun next Thursday, July 4!

During Summer Nights, SeaWorld is open from 9 a.m. until 10 p.m. so there’s plenty of time to explore the sea’s mysteries, learn about amazing animals, challenge thrilling rides and watch incredible shows.

What better way to celebrate the holiday than with traditional American fare? From July 3-6, a variety of all-American food will be served along Bayside Pathway, including bacon cheeseburgers, foot-long hot dogs, BBQ pulled pork sandwiches and kid meals, too.

And guests can enjoy the park even later on the Fourth of July. SeaWorld Orlando will be open until 11 p.m. giving families more time to experience the all-new Antarctica: Empire of the Penguin, ride the coasters under the stars and enjoy the amazing Summer Nights shows, Sea Lions Tonite and Shamu Rocks.

There’s no other place to get your fireworks fix than at SeaWorld’s Fourth of July celebration during Summer Nights!

Beginning at 9:30 p.m., there will be an extraordinary performance at SeaWorld’s Bayside Stadium by SeaWorld Celebration Singers, an ensemble group of singers and a nine-piece band, who will perform a variety of popular music ranging from traditional marches and patriotic tunes to classical favorites. The Fourth of July celebration culminates with awe-inspiring fireworks at 10 p.m.

Additional details:

Headlining Summer Nights is the all-new Antarctica: Empire of the Penguin, where guests can experience the epic world of Antarctica through the eyes of a special hero penguin named Puck; and Sea Lions Tonite, a hilarious, satirical show featuring Clyde and Seamore spoofing the other daytime SeaWorld shows that will have everyone in stitches.

New this year! Join the Party with Shamu & Friends as they dance the night away at the front of the park’s Village Square. The Party features an emcee on stilts who fills the square with music that the whole family can dance to, including popular line dancing songs and party favorites. With countless bubbles floating overhead and music wafting through the air, this celebration of summer is sure to provide non-stop fun for all ages! The Party begins every night one hour prior to park close and continues 30 minutes after park closing.

Rock the night away with Shamu during a spectacular killer whale show with more flash – and certainly more splash – than a rock concert! Shamu Rocks is a high-energy celebration of unprecedented proportions, combining awe-inspiring killer whales with a stunning light show, water fountain display and music from some of the hottest rock stars in the industry. And new this year is an electrifying twist on this classic favorite! The final Shamu Rocks show of the night includes a rockin’ fireworks finale will light up the night sky.

For more information go to SeaWorldOrlando.com.

Waddle to the Bottom of the World at SeaWorld’s Antarctica:Empire of the Penguin

24 May 2013 by Suzannah Otis Leave a Comment

After seeing commercials and promotions for the ride attached to SeaWorld Orlando’s newest attraction, Antarctica: Empire of the Penguin, I was quite excited to try out the new ride technology as well as visit the penguin habitat. I was unprepared for exactly how much theming has gone into this new area of SeaWorld Orlando. The story behind the area is that you are on an expedition to the South Pole, a place most people will never journey to, and you experience what the exploration would be like, as well as seeing things from the point of view of a newborn Gentoo penguin named Puck. When you first enter the Antarctica section, you see tall pine trees and soaring glaciers approaching. As you journey into the ride, more glaciers and icicles line your path and soon you enter an indoor queue full of colorful lighting as you wait for your penguin education to begin. In the pre-show area, you learn about the lives of penguins, and one family in particular, waiting for their egg to hatch so they can move on before a great storm approaches. This little hatching penguin is Puck. And as we enter the remainder of the pre-show area, it is Puck we are now following. We enter an enclosed room which you share with the rest of the riders for your vehicle. There we see Puck again and discover we will be following his journey. Similar to Turtle Trek, where you follow a particular turtle on his life journey, this animated portion of the attraction is full of cute, but dangers may lie ahead for little Puck.

**Below is a full ride-thru description, so if you don’t want any “ride spoilers” skip this next two paragraphs** Before entering this area, you decide if you want to ride “Wild” or “Mild”. Wild being the more accelerated, motion-enhanced version of the ride. Mild is just that, mild, with minimal spinning and motion. Once inside, your journey continues through a series of rooms full of brightly colored lights, icicles and other candy for the eyes. In these first two rooms, we are basically just experiencing the technology of the ride vehicle, dancing around other vehicles and exploring every aspect of the rooms. We then move on to a room with more of the animated sequences. Puck has grown and we are following him as he finds his way in the waters and ice of the South Pole. Our ride vehicle then “becomes” Puck in a sense, as we mimic his movements when he waddles and jumps. We then move on as another storm is approaching, and in this next scene, that danger I mentioned before shows up, in the form of a hungry seal. Puck makes it out okay, and as we see his is safe, the ride vehicles spin around to reveal the actual penguin habitat, full of 4 different species of penguins, frolicking, hopping, swimming, diving and waddling around their 30 degree enclosure. From there we move to the unloading area and get out to visit with the penguins in 3 different areas, including an underwater viewing area which is outside of the 30 degree enclosure.

SeaWorld Antarctica — The room you see as you board your ride vehicle

According to SeaWorld spokespeople, the ride itself has many variations within the ride, promising a different adventure each time you ride. I rode it twice, and did notice a little variation within the vibrations of the ride vehicle and the way we entered the first room with the film was backwards vs. forwards the first time, so the possible changes are subtle (not a different ending or different movie on screen), but fun nonetheless. Bottom line, the ride itself is just a really fun way to get to the penguin exhibit. The ride technology is definitely fun to experience (for Disney buffs, similar to Pooh’s Hunny Hunt in Tokyo Disneyland), and the colorful lights and penguin story are fun to look at. I do wonder if guests who just want to see the penguins without going on the ride will be able to enter through the exit to do so.

Antarctica Rainbow Room — The first room you enter on the ride. Photo copyright SeaWorld

The penguin habitat itself is impressively put together, with no glass walls and very little separating guest from the penguins. As they swam by and flipped their little tails, we did get wet, which is cool – literally, with the 30 degree temperatures in the room! The most dramatic and for me, most fun to watch was actually the floor to ceiling underwater viewing area. Even though we are separated by glass, we can observe the penguins diving and floating and interacting. It was really enjoyable to see.

I’ll have more reviews coming up, including a video featuring SeaWorld Parks & Entertainment creative director Brian Morrow, details on the food and drink offerings, merchandise and more. Until then, enjoy this Antarctica: Empire of the Penguin photo gallery

Busch Gardens Premiers a Fun New Madagascar Live Show

20 May 2013 by Suzannah Otis Leave a Comment

Last week a brand new live music show premiered at Busch Gardens in Tampa. Madagascar Live: Operation Vacation brings all your favorite Madagascar characters to the stage, with original high-energy songs and dance numbers. The show is held in the Stanleyville Theatre, right near the Sheikra coaster. When we saw it, the theatre was filled with school groups, who were super excited about the show and really enjoyed it. The songs are catchy and you can’t help but want to get up and dance, no matter what your age. Of course, King Julien’s signature number “I Like to Move It, Move It” is played as well, which makes the crowd go WILD (pun intended).

“We are thrilled to partner with DreamWorks Animation to bring the hugely popular Madagascar characters to Busch Gardens,” said park President Jim Dean. “Both Busch Gardens and DreamWorks share a core the mission to provide quality entertainment to audiences. This show is certain to have families engaged and amused and will round out the triple play of amazing shows, thrilling rides and unique animal encounters that our park delivers.”

The lively stage show encourages families to sing, clap and dance along to original songs and party favorites on a 20-minute musical adventure. Singers, dancers and a live band join the rollicking Madagascar characters as they amp up the party to full throttle. And as part of each show, guests can meet the characters following the performance in Stanleyville Theater, which has been renovated and is now an enclosed and air-conditioned theater.

Here is a gallery of show images to get you excited. Be sure to add Busch Gardens to your summer “must-do” list this year!

Busch Gardens is fast becoming one of my favorite parks to just hang out in. I’m not a huge coaster person, but there is still so much to do here from animal habitats to shows to sky rides and train tours. It’s a great place to make a day trip over to, and don’t forget Adventure Island water park next door to cool off!

Opening Date for LEGOLAND Florida World of Chima Expansion

14 May 2013 by Suzannah Otis Leave a Comment

I recently got a sneak peek peak at the newest creation at LEGOLAND Florida, the World of Chima expansion. I loved seeing the plans for this new area of the park and the rides and characters who will fill this section. Today, the opening date was announced, here is the official press release:

An army of animal tribes from LEGOLAND® Florida’s newest expansion featuring interactive family fun, The World of Chima presented by Cartoon Network, invaded Central Florida today with an important announcement. The dozens of three-foot LEGO® models of characters from the new product line, LEGO® Legends of Chima, descended upon downtown Orlando and downtown Tampa, bearing tags announcing that the park’s The World of Chima attraction will open to the public on July 3.

Laval the Lion, Eris the Eagle and members of other Chima animal tribes are searching for the missing CHI, a powerful energy source needed to power LEGOLAND Florida’s newest attraction that was stolen by Cragger, the leader of the Crocodile tribe.

Soon fans can join The Quest for CHI to help Laval and his friends find the CHI needed to power The World of Chima presented by Cartoon Network by joining an interactive Facebook contest beginning May 27 at www.facebook.com/LEGOLANDFlorida. One grand prize winner will be selected to be a VIP for the Opening Ceremony on July 3.

This expansion will be one of the centerpieces of the new LEGO Chima brand, which already includes a major LEGO product line, a stunningly animated television series to air on Cartoon Network beginning in July and multiple interactive video games and apps. LEGOLAND Florida is the only place in the world that LEGO fans can go to unleash the power and be fully immersed in The World of Chima, providing an experience like no other.
The centerpiece of the new World of Chima at LEGOLAND Florida is an interactive, family-friendly water ride, The Quest for CHI. Guests will enter The World of Chima through a fantastical stone and moss covered entrance which leads to the Lion Temple at the base of the majestic 45-foot tall floating Mount Cavora. There, guests will explore a diverse landscape setting and join the Lion Tribe in an epic battle to recover the stolen CHI orbs. Guests will board a watercraft which will take them on an interactive experience using water cannons to help their hero, Laval the Lion Prince, defeat Cragger the Crocodile King as he attempts to steal the precious supply of CHI. The journey will take them through the land of Chima where they will meet some of the highly advanced animal tribal habitats, including the Rhino Quarry, Raven’s Roost, Eagle’s Nest, Wolves Encampment, Gorilla Forest and Crocodile Swamp among other imaginative settings.

The World of Chima also features a super-charged, super-fast SpeedorzTM Arena where multiple players build their LEGO Speedorz and compete to win the precious supply of CHI by participating in-group challenges and competing in a series of obstacles. Families can also enter Cragger’s Swamp, the Croc Tribe’s secret hideout, where they will find a lush green foggy swamp filled with playful bubbles, intermittent water spouts and interactive elements that trigger swamp water effects. A new 4D movie, the LEGO Chima 4D Movie Xperience, will further immerse families into The World of Chima by bringing the characters to life on the big screen. Kids will also get to meet their hero Laval the Lion Prince and Cragger the Crocodile King at daily character meet and greet sessions. Plus, with the largest supply of LEGO products in Central Florida, guests can find their favorite LEGO Legends of Chima sets and Speedorz.

For more information regarding The World of Chima presented by Cartoon Network and the more than 50 rides, shows and attractions, visit www.LEGOLAND.com. The best way to experience LEGOLAND Florida is with a Florida Resident Annual Pass for just $99 plus tax. Pass members will receive unlimited admission for 12 months to LEGOLAND Florida and the LEGOLAND Water Park along with other Merlin U.S. attractions including LEGOLAND California Resort & Water Park, LEGOLAND Discovery Centers, Sea Life Centers and Madame Tussauds with no blackout dates. The LEGOLAND Florida Resident Annual Pass also includes admission into special events throughout the year including Red, Brick & Boom, Brick-or-Treat, Christmas Bricktacular and Kid’s New Year’s Eve. Additionally, pass members will enjoy free parking and discounts on all food and merchandise throughout the year.

The Wizarding World of Harry Potter – Diagon Alley – Coming Soon!

8 May 2013 by Suzannah Otis Leave a Comment

As a fan of all things Harry Potter, and after finally getting to experience The Wizarding World of Harry Potter myself a few months back, I am thrilled at this expansion announcement! Read the official press release below for more information – and I solemnly swear that I am up to no good!

Building on the global phenomenon that is The Wizarding World of Harry Potter, Universal Orlando Resort and Warner Bros. Entertainment today announced an expansion of historic proportion with the entirely new themed environment, The Wizarding World of Harry Potter – Diagon Alley.

Scheduled to open in 2014, the world’s first centrally themed, multi-park experience expands The Wizarding World of Harry Potter across both Universal Orlando theme parks and allows Universal’s creative team to bring an unparalleled vision to this unique project. The new area will bring to life some of the experiences and places found in and around London in the Harry Potter books and films, offering brand-new adventures for fans and theme park guests from around the world.

Diagon Alley and ‘London’ will be located within the Universal Studios Florida theme park, which is adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts and Hogsmeade. The new area within Universal Studios will be just as expansive, immersive and authentic as the existing themed environment.

And – just like in the books and films – guests will be able to travel between ‘London’ and Hogsmeade aboard the Hogwarts Express.

Work on the new area is already underway. When complete, it will feature shops, a restaurant and an innovative, marquee attraction based on Gringotts bank – all directly inspired by the fiction and films.

More details on The Wizarding World of Harry Potter – Diagon Alley will be released over time.

To bring Diagon Alley and ‘London’ to life, Universal’s creative team is working closely with Warner Bros. and the production design team from the Harry Potter films – just as it did for Hogwarts and Hogsmeade.

“I’m so pleased that The Wizarding World of Harry Potter has proved so popular to date, and I’m sure that the attention to detail in creating the new Diagon Alley area will make this an even better experience,” said J.K. Rowling.

“We are continuing the journey and adding an entirely new level of adventure,” said Tom Williams, Chairman of Universal Parks & Resorts. “And we are bringing the same drive, commitment, enthusiasm and innovation to this project as we did to the first.”

“We are thrilled to offer the legions of fans the opportunity to embark on this new journey and experience Diagon Alley as it was brought to life in the books and films,” said Brad Globe, president, Warner Bros. Consumer Products.

“Our vision is to create two amazing theme park experiences that combine into one, complete, magical journey,” said Alice Norsworthy, executive vice president, marketing and sales for Universal Orlando Resort.

The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s Islands of Adventure in June 2010 as a fully immersive Harry Potter themed environment – bringing to life the bestselling books by J.K. Rowling and the blockbuster feature films from Warner Bros. Since that time, it has become a global phenomenon, entertaining millions of people from around the world.

Visitors to The Wizarding World of Harry Potter are swept into the adventures of Harry Potter. They can tour Hogwarts castle, shop in Hogsmeade and dine at the Three Broomsticks. They can soar above Hogwarts with Harry, be chosen by a wand at Ollivanders, sample Butterbeer and much more.

What are your thoughts? Excited?