Chris Brogan

What is #DisneySMMoms? Disney’s Social Media Moms Celebration!

13 April 2012 by Suzannah Otis 8 Comments

From the first moment I discovered a little thing called “social media” I realized that the Disney online community was a powerful and devoted force. Disney knows this too, and Walt Disney World has had a team in place for many years now, inviting bloggers to experience the World and share those experiences with their readers. Of course the Walt Disney World Moms Panel (which now includes Adventures by Disney, Disney Cruise Line, RunDisney, and Disneyland) was perhaps the company’s first real visible foray into the worlds of social media and it has only grown from there. Even before I was selected as a member of the 2010 and 2011 Moms Panel, I was witnessing tweets from mom bloggers being hosted by Disney, organized by charter moms panelist and public relations maven, Laura Spencer and the Social Media/Public Relations team. I thought it was such a great idea to have bloggers of all types – mom bloggers, food bloggers, latina bloggers, bloggers of color, even Disney bloggers, see the Walt Disney World Resort first hand, and in turn spread that knowledge to readers everywhere. I know as a Disney/theme park/travel blogger, I have a certain readership that may expect Disney news or updates. However, for those who typically blog about day to day parenting topics, write reviews, or have another niche altogether, Disney knowledge may not be as widespread.

With the success of other blogging conferences, Disney decided to throw their mouse ears in the ring and hold their own pixie-dusted blogging conference. First held in 2010, the Disney Social Media Moms Celebration has been a coveted conference from the start. Abbreviated on twitter with the hashtag #DisneySMMoms, each year has offered attendees and their families an amazing opportunity to experience the Walt Disney World Resort at deeply discounted prices, enjoy a Deluxe Resort hotel, Disney park tickets, Disney dining and special tours. All while hosting some incredibly inspiring and informative speakers for the blogging crowd. Along with the process of connecting with other bloggers and receiving valuable tips on business, writing, and promoting yourself and your site, attendees are also given something Disney is most famous for – memories to last a lifetime.

In the past, attendees have gotten to see the Muppets, experience gourmet food and healthy kids alternatives, experience the special tours and events the Walt Disney World Resort has to offer, and hear famous personalities from Guy Kawasaki and Maxine Clark to Chris Brogan, Renee Sylar and David Tutera, share their business and personal successes. This year, we will again hear inspiring stories, but a lot of the focus also seems to be on the resort itself, with optional breakout sessions including meeting author Ridley Pearson, the amazing Wild Africa Trek, meeting with some of the amazing teams behind the Disney Parks blog and Walt Disney Parks and Resorts, and a behind the scenes tour of the all new Fantasyland expansion. The difference this year is that attendees were given these choices, so we will all be experiencing something different. For those following along the tweets, facebook and blog updates from attendees, you will now be reading completely unique updates. It certainly gives you a reason to check out the other bloggers and see what they are doing and sharing.

With that said, and with the 2012 Disney Social Media Moms Celebration less than two weeks away, I thought it would be a great opportunity to link up the bloggers who will be in attendance so we can all get to know them better. And before you think it’s JUST MOMS that will be there – guess again. There have been dads and non-parent bloggers each year. Truly, something for everyone – just like Disney!

Edit: The 2013 Disney Social Media Moms Celebration will be held from May 9-12 at the Walt Disney World Resort. I will not be attending this year, but feel free to submit your blog info in the comments below if you’d like to add yourself to the list. 🙂

I’m asking Disney Social Media Moms attendees to submit their blog links below and for all of us to check them out and be sure to follow along ~~April 26-29~~ May 9-12 as they embark on their magical blogging conference! Thank you to Disney, especially Laura Spencer and Leanne Jakubowski and their teams for tirelessly organizing these events each year!

(check back to these links below as more attendees add their info!)

Disclosure: many thanks to Disney’s Social Media Team for inviting me to register for the 2012 Disney Social Media Moms Celebration. All opinions are, as always, my own. I have not been compensated or asked to post about Disney (I just can’t help myself!)

2nd Annual Disney Social Media Moms Celebration!

10 March 2011 by Suzannah Otis 30 Comments

It’s hard to believe it’s been one year since the first-ever Disney Social Media Moms Celebration! It was such an amazing event and so much has happened since that time! I thought it would be great to go over some of my favorite moments from last year’s event as well as what I’m looking forward to this year. Then I thought it would be fun for all the 2011 attendees to link their blogs below so we can get to know each other and our blogs before we meet next week! It’ll also be a great way to connect during and after the event as well! Could I use any more exclamation points??!!

Last year I don’t think anyone really knew what to expect from Social Media Moms. One thing we knew, it was Disney, so it was going to be full of extra magic. We were definitely given the royal treatment and perhaps even a little spoiled with such great speakers like Guy Kawasaki, Chris Brogan, Maxine Clark, Marissa Jaret Winokur, Mary Ellen Hooper and Kathy Ireland. I know I l earned so much and became full of blogging passion by the end of the conference. We may have endured an unexpected cold snap, but pixie dust pulled us through and the surprises and special touches seemed to never end. (Feel free to check out my flickr stream of the 2010 Disney Social Media Moms Celebration!)

Chris Brogan and Zanna — Stalking Chris at a recent media event at Disney for another photo. 😉

One of my favorite moments was Chris Brogan’s speech, which makes me SO excited that he’ll be back this year. Another unexpected surprise was bumping into Chef Robert Irvine, who was there filming Dinner: Impossible and cooking for the amazing volunteers that Disney was honoring. Imagine my shock when I had the chance to meet Chef Irvine again later last year and discovered that the picture of Disney Moms Panelist Kathie and I with the Chef was in his desktop screensaver! These are just some of the amazing memories Disney is able to deliver, sometimes without even trying! I was also lucky enough to have the winning seat at our table for the Cinderella Build-a-Bear centerpiece and was able to take that home to share with the family. I cannot wait to see what magic this year brings.

As if knowing some of us were spoiled last year, Disney has upped the ante and given us accommodations at Disney’s Grand Floridian Resort and Spa. This will allow me to check off almost all the Deluxe resorts on property (the only one I haven’t stayed at is Yacht Club, but I’ve stayed at Beach Club a million times and toured every hotel on property, so I’m not counting that!) 😉 I am excited to be able to share this experience with my family.

I’m also super excited that I get to hang out with fellow Moms Panelist and bloggy idol Oh Amanda. I haven’t seen her since Moms Panel training and can’t wait to be in the World with her again! Of course I’m thrilled to see lots of friends and people I met last year AND meet lots of new friends too.

Disney's Wedding Pavilion — Dreaming at the Wedding Pavilion (no, I'm not a natural blonde either)

Another highlight I’m looking forward to is the opening presentation and tour by Disney Fairytale Weddings. I have mentioned before that a Disney wedding was always my dream, since the pavilion opened the year we moved down and I worked at the Magic Kingdom. Sure, I had my reception at the Dolphin, but it’s not quite the same. And yes, it’s now been 14 years since I said “I do” but I still hold out hope that I can have a magical vow renewal on property at some point. Maybe for the 20th… 🙂

Anyway, our pixie dust princesses in charge of the Social Media Moms Celebration have hinted that there will be “special guests” during this presentation. I am crossing my heart and hoping it is the one and only David Tutera. To say I am a fan of him and his show is an understatement. I cry at pretty much every episode and wish he was around when I got married! I will try to hold myself back from hugging him to death in the off chance they let hundreds of mom bloggers near him… 😉 I really think he needs to do a special vow renewal episode, no? I’ve already got a built in flower girl and ring bearer!

Attendees, what are you most excited about the upcoming Social Media Moms Celebration? Did you attend last year or is this your first time? Have you been to Walt Disney World before? Share a bit about you and your blog – don’t forget to link it below! And be sure to say hello if you happen to see a crazy red head trying to camp out in the wedding pavilion!!

If you’d like, check out two posts I did last year for attendees planning for their Disney vacation:

Top 5 Must Sees for First Time Disney Visitors

Solo Parenting Tips to Visit Walt Disney World

Explore my Disney News section as well – including Fast Facts on Disney’s Wild Africa Trek and some Disney Merchandise highlights to be on the lookout for!

Thanks for visiting and see ya real soon!

How Chris Brogan Saved My {Blogging} Life

15 February 2010 by Suzannah Otis 26 Comments

Confession: I had a blogging identity crisis. Right in the middle of Walt Disney World.

Readers of ZannaLand may have noticed the not-so-subtle shift from Disney posts to more me/personal/generic posts. This happened both because I combined the MainStreet.Zannaland.com posts here and I really wanted to venture out into the world of Mom Blogs and hopefully get more involved with other bloggers, product reviews and blogging opportunities. I thought – “I can be a REAL blogging mom!” There was only one problem…I had no idea what to blog about.

I’m just not a gifted blogger like some of my friends. I can’t keep things short and sweet and interesting and share-worthy about me. Even as I wrote out my first “all about me” post I looked at it and thought, “Really?! Who is going to want to read this?” {ok, my mom wanted to} And lets be honest, being a successful blogger is often times about the numbers and no one is out there googling “What kind of childhood did Suzannah DiMarzio have?” The result was it was stressing me out. Big time.

I was emailing my blogging friends, desperately asking for help and advice…all the while writing up my life story while I waited for the “oh, here’s how you do it” replies. I’d hit send on my email and be embarrassed for myself, asking such stupid questions when I pretty much knew the answers. I just didn’t know how to come up with the content to keep people interested. I lay awake at night worrying about what the %#&! I was going to write about the next day. Blogging started to feel like a job. I knew something was wrong and it shouldn’t feel like that. I’m sure many people treat blogging like a job, and probably have the income to prove it, but that is not what I set out to do. I wanted to connect with others and share my experiences in hopes of helping others in some way – and make friends along the way. The crazy part was, I’d already done that. It was those connections that cheered me on when I was applying to the Walt Disney World Moms Panel. It was those connections that helped get my blog noticed and out there to begin with. In my eagerness to get to the next big thing, I forgot the big thing I already had.

Before I left for the Disney Social Media Moms Celebration, I actually wanted to give up blogging. The stress was getting to me and I was doing it wrong. I figured I’d give myself till after the conference to decide, and hopefully learn something there that would help set me straight.

And I did. It just wasn’t the answer I thought I was looking for.

I will do recaps of the entire conference experience and the people I met, but this post had to come first. One of the speakers I was most looking forward to hearing was Chris Brogan. I had watched his keynote speech at IZEAFest and of course instantly liked him because he was from Boston. However, I worried that his speech really wouldn’t have anything to do with me. I wasn’t a business, I wasn’t even a successful mom blogger – how could his advice on social media business relationships help ME?

My biggest fear as a blogger was selling out. I didn’t want to become one of those blogs with 200 blinking ads on either side, only talking about the great product I just tried and leaving all my personality and stories on the other side of the screen. When I got up the courage to just introduce myself to Chris at breakfast on Thursday (yes, I said courage, for a shy fat girl with social anxiety, it was a big deal) he asked me, “What do you hope to get out of the speech tomorrow?” We were interrupted by a cast member that needed to whisk Chris away for an interview, but it gave me time to come up with an answer. I later tweeted him that I wanted to know how a new-ish blogger could successfully use social media without “selling out”. I figured he had over 100 other people telling him what they wanted to get out of his presentation as well, and just thought I’d sit back and enjoy his speech.

chrisbrogan1 — In absence of a white board, Cinderella Castle works for Chris Brogan

Chris is a smart, witty, engaging speaker. His subtle jokes are the same ones that run through my mind half the day and go over most people’s heads. He opens with the Zulu greeting “Sawubona” which means “I see you.” And he does. There was no person too ‘small’ that Chris didn’t see and connect with. He made sure of it. I will never forget his magic triangle describing Community, Content, and Spnsors, invisibly drawn on the Cinderella Castle backdrop behind him on the stage.

Then he spoke the simple words – “Never alienate your community.” I felt as if that phrase was branded onto my brain. Or rather, as if those words had finally opened my eyes. I had alienated my community, or was at the very least on the path to do so. I had created such a wonderful community of Disney fans and then said, “oh, well, now that you’re here lets talk about my laundry.” Clearly, I had made the wrong choice.

I mulled over that phrase again and again for the remainder of my time at the conference. I tweeted my friend that I was having a blogging identity crisis. I met amazing, wonderful mom bloggers that CAN tell people about their laundry or any other number of topics and get people to listen – and care. I simply am not one of those people. Maybe, in time {and with more time personally}, I could be but right now, it’s just not where I am in the blogging world. Kind of like a rock guitarist that gets a job with an orchestra. You know how to play the music, you know the notes, yet you are never really playing the right song.

Once I had that revelation and made the decision that followed, I was again excited about blogging. I was filled with ideas and new goals to reach. The stress was gone. Even though Chris Brogan stopped short of reenacting James Brown’s scene from The Blues Brothers, shouting “Do you see the light!?” and I stopped short of doing back flips in Grand Republic Ballroom A, I did see the light.

Even if sticking with my niche prevents me from working with certain companies or being open to some opportunities available to a more broad-content blog, that’s okay. If I have my community and my content, the rest will come. And if I make a really cool Xbox Controller Cake and want to share it with you, I will. If my kids do something funny or I have a craft to share, I will. But I will do my best to never alienate you again. {And I’ll just save my childhood stories for my book 😉 } I am a mom blogger. I’m a mom that blogs about Disney. And that’s okay.

So thank you, Chris. Sawubona. And I’m so grateful that I did.

*This post is now part of the Disney Blog Carnival, where you can find a great group of Disney articles!*