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Her Universe

Avengers Fashions Assemble! Her Universe Hits Another Home Run in Marvel Fangirl Fashion

21 April 2015 by Suzannah Otis Leave a Comment

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When I saw this new line of Her Universe designs my mouth dropped and I wished I was 20 again. I may have to throw my pre-conceived fashion notions out the window for a few of these new items. They are that adorable. The Loki dress is to die for, and the Tony Stark jacket is fabulous. I love them all though! Here is the official release from Her Universe below and info on the pre-sale going on at Hot Topic now before the mid-May release of this new Marvel line. Which one is your favorite??

Fangirls assemble! In celebration of the release of Marvel’s Avengers: Age of Ultron, Her Universe – the trendsetting geek girl apparel company, and Disney Consumer Products have announced a new fashion line inspired by fan-favorite Super Heroes from the Avengers films. The Marvel by Her Universe collection will be available mid-May exclusively at select Hot Topic stores and hottopic.com, with an online pre-sale starting April 21st on hottopic.com.

The Avengers-inspired line features designs by winners from the first-ever Her Universe “Geek Couture” Fashion Show held at last year’s Comic-Con International in San Diego where attendees Amy Beth Christenson and Andrew MacLaine wowed the audience with their original, handmade creations on the runway and took top honors at the event. As part of the grand prize, Christenson and MacLaine were rewarded the exciting professional opportunity to design an exclusive fashion collection with Her Universe founder, Ashley Eckstein, for pop-culture and licensed apparel destination Hot Topic. To see the making of the collection, from inspiration to sketches to fittings to ready-to-wear, visit hottopic.com/marvelbyheruniverse.

“It’s been such a pleasure to work with Amy and Andrew to create this line from their initial sketches to the final product sold in Hot Topic stores,” said Her Universe Founder Ashley Eckstein. “Geek fashion is a trend that’s here to stay. Fangirls are making a statement in the fashion community and this new Avengers collection is addressing their demand for more fashion-forward designs.”

“It’s exciting to see Marvel’s female fan base grow with the second installation of our collaboration with Her Universe, inspired by one of the most highly anticipated movies of 2015,Avengers: Age of Ultron,” said Paul Gitter, Senior Vice President, Licensing, Marvel at Disney Consumer Products. “This collection brings awareness of the emerging fangirl trend into mainstream fashion by uniting stylish designs with iconic characters to create a strong statement at retail.”

The action-packed Marvel by Her Universe collection consists of stylish dresses and jackets inspired by popular Avengers characters, available in straight and extended sizes. The six piece fashion collection for Hot Topic includes:

– Captain America Halter Dress, $59.50
– Thor Sailor Dress, $59.50
– Stark Industries Bomber Jacket, $54.50
– Black Widow Dress, $44.50
– Black Widow Belted Jacket, $64.50
– Loki Halter Dress, $59.50

Click to enlarge the photos:

Black Widow jacket
Black Widow dress
Loki dress
Captain America dress
Tony Stark jacket
Thor sailor dress

“Witnessing two talented designers who truly understand the fans and fan culture win a competition at Comic-Con 2014, and then seeing their spin on Avengers turn into real product at Hot Topic makes what we all do feel genuinely authentic – and so much fun,” said Cindy Levitt, Senior Vice President of Merchandising and Marketing at Hot Topic.

In addition to the fashion collection, Hot Topic will offer a wide range of Avengers tees, accessories, gifts and more. The Avengers return to theatres in Marvel’s Avengers: Age of Ultron onMay 1, 2015.

About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to  www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) Twitter (twitter.com/HerUniverse), Pinterest (https://www.pinterest.com/heruniverse/) and YouTube(https://www.youtube.com/user/HerUniverseChannel?sub_confirmation=1).

Ashley Eckstein Fashion Show winner
Ashley Eckstein with Her Universe Fashion Show winners Amy Beth Christenson and Andrew MacLaine
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Filed Under: Disney Merchandise, Fan Creations, Product Reviews, Themed Merchandise, Top Stories Tagged With: Ashley Eckstein, Avengers, Avengers Assemble: Age of Ultron, Avengers fashion, Black Widow dress, Black Widow jacket, Captain America dress, fangirl, fangirl fashions, Her Universe, her universe dress, Her Universe fashion, Her Universe Hot Topic, Her Universe Marvel fashion, her universe shop, Hot Topic, Loki dress, Marvel fangirls, Marvel fashion, marvel super heroes, Super Hero fashion, Thor dress, Tony Stark jacket

Watch Ashley Eckstein’s Video Diary from Star Wars Celebration VI!

18 September 2012 by Suzannah Otis Leave a Comment

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When I attended Star Wars Celebration VI last month, the highlight was seeing Ashley Eckstein in all of her Her Universe glory. She was doing a photo shoot for fangirls to model their Her Universe shirts, and if they didn’t own one, she would provide one for the shoot – so nice! After checking out the Her Universe booth and speaking to Ashley’s wonderful husband, 2-time World Series winner and MVP David Eckstein, he let us know Ashley was upstairs at the photo shoot and we headed up to see the fans in action. It was great to see Ashley interacting with her loyal fans and see how she’s inspired them not only with her fashion designs, but to make their own skirts and dresses and hair accessories as well! I was lucky enough to be persuaded to pose for a photo in my own Her Universe shirt, and have Ashley join me as well.

Suzannah at Her Universe
My first “modeling” stint. 😛
Suzannah and Ashley Eckstein
Me with Ashley, she’s always so gracious!

While we were there, Imagineer Jason Surrell was on hand directing and recording Ashley’s video diaries for the weekend’s events. It was cool to see some Disney/Star Wars/Ashley cross-over since she’s always such a great part of the Star Wars Weekends at Disney’s Hollywood Studios. Here are what Ashley and Jason had to say in today’s press release:

Ashley Eckstein at Celebration VI
Ashley Eckstein at her Star Wars Celebration VI booth

“I’ve never been good at keeping a written diary and I wanted to capture the events and memories of Celebration VI for myself and the fans in a different way,” said Eckstein. “With social media being the way it is today, a video diary seemed like the best way to cover CVI.”

The video diary, directed by Jason Surrell, a screenwriter and Senior Show Writer for Walt Disney Imagineering and edited by Studio Say So, an Orlando-based video production company, is a collaborative effort with Eckstein. “I was absolutely thrilled when Ashley asked me to direct her video diary at Star Wars Celebration VI,” said Surrell.  “After directing Ashley and her fellow Clone Wars cast members in Behind the Force at Disney’s Star Wars Weekends for so many years, I knew that there’s a whole other world out there that people typically don’t get to see.  So I’m hoping that our series of video diaries will truly give Star Wars fans a peek behind the curtain at all the fascinating and truly funny things that happen when these people get together. I’ve never been happier to be a fly on the wall.  We’re going to take you onstage, backstage and everywhere in between.”

The complete video diary is now available at StarWars.com, where you can watch all the galactic fun for yourself. It was a fun weekend for any level of Star Wars fan!

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Filed Under: Central Florida Family Entertainment, Disney Movie News & Reviews Tagged With: Ashley Eckstein, Clone Wars, david eckstein, fangirls, fashion designs, Her Universe, Jason Surrell, photo shoot, Star Wars, star wars celebration, Star Wars fangirls, Star Wars Weekends, video diaries, video diary, walt disney imagineering

VIDEO: Star Wars Weekends Celebrity Host Ashley Eckstein

30 May 2012 by Suzannah Otis 2 Comments

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Ashley Eckstein in her Ahsoka Tano costume shirt

I had the pleasure of first getting to know Ashley Eckstein, a year ago, when we spoke on the phone and it was like talking to an old friend I’d known forever. Ashley is the star of the animated series Star Wars: Clone Wars on Cartoon Network and design entrepeneur, owner and creative vision behind Her Universe clothing and accessories line for fangirls, young and old. She returns this year for the fourth time to Disney’s Star Wars Weekends at Hollywood Studios, taking the reigns as Celebrity Host along with James Arnold Taylor for the second year in a row.

I was so impressed with Ashley when we had our first conversation, she is the ultimate Disney fan and Star Wars fangirl, and has inspired thousands of young girls, empowering them with wonderful ideals and strength. I was recently given the opportunity to sit down with Ashley in person, so she could tell us a little more about Star Wars Weekends and Her Universe:

 


Special thanks to Gary Buchanan and the Walt Disney World team for facilitating this interview and recording it for me as well! Of course thanks to Ashley for taking the time to share a little bit of her with all of us.

Ashley recently posted this photo on her Facebook page and I just loved it, not only does she share my love of Wookie hugs, she is just as excited by Disney magic as we all are. I hope she doesn’t mind me sharing it here but it was too cute not to!

Ashley Eckstein and Chewbacca
Ashley Eckstein and Chewbacca - Jedi and Wookie love!

You can find Ashley signing autographs, speaking and just roaming the parks during Star Wars Weekends, which run May 18 – June 10, 2012. If you can’t make it down, check out Ashley’s designs at HerUniverse.com and follow along with Ashley on Twitter @HerUniverse and Facebook at facebook.com/HerUniverse. The official Ashley Eckstein site also has more news on Ashley’s appearances and upcoming events.

 

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Filed Under: Disney Special Events, Walt Disney World Tagged With: Ahsoka Tano, Ashley Eckstein, Ashley Eckstein interview, Disney's Hollywood Studios, geek chic, Her Universe, Star Tours, Star Wars, Star Wars fangirls, Star Wars Weekends, Star Wars Weekends merchandise, Star Wars: Clone Wars, video interview, Walt Disney World

NEW Her Universe Merchandise Debuts at Star Wars Weekends

19 May 2012 by Suzannah Otis 2 Comments

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Star Wars Weekends - Photo ©DisneyOne of my absolute favorite times of the year are when Star Wars Weekends roll around at Disney’s Hollywood Studios. While I do profess that I am a geek/nerd in many ways, Star Wars holds an even dearer place in my heart because I grew up with it too. Like many of my favorite things at Walt Disney World – classic EPCOT Center and Magic Kingdom in the early 1980s, I have an emotional attachment to all things Star Wars.

Being able to walk through a park and see Stormtroopers or Boba Fett just hanging around is just as close to heaven for a kid from the 80’s as you can get. And don’t even get me started on Chewbacca hugs. Add in the cool exclusive merchandise, a parade, celebrity appearances, and the Hyperspace Hoopla show and you’ve got something for everyone. Star Wars Weekends are the perfect place to combine your love of Disney and Star Wars, and there are no shortage of fans who share that love. Last year, the weekend was kicked off with the grand re-opening of Star Tours: The Adventures Continue, but the excitement is still going for 2012 with lots of new surprises in store.

The great thing about Star Wars Weekends is that Disney keeps it fresh, with current stars of the popular Star Wars: Clone Wars animated series appearing each year alongside stars from the classic films as well. One star, Ashley Eckstein, voice of Ahsoka Tona from the Star Wars: Clone Wars series, has become a staple at the Weekends. Ashley and James Arnold Taylor, voice of Obi Wan Kenobi in the same series, join forces as the celebrity hosts for 2012.

Looking for Love in Alderaan Places
Looking for Love in Alderaan Places - LOVE this!

In 2009, Ashley introduced her new line of clothing and accessories aimed specifically at girls and women, Her Universe. Last year, she also introduced designs exclusive to Star Wars Weekends for a limited time. This year she’s back with even more exclusive fun from Her Universe:

Several new apparel pieces are also being introduced for the younger “Jedi-in-training” including several Star Wars youth designs and, for the first time, a Jedi onesie for the tiniest followers of the Force featuring the adorable art of popular Star Wars illustrator Katie Cook.

 

“I was very excited when Ashley approached me to do kids’ designs for Her Universe,” said Cook. “She’s doing a wonderful thing for the female fan community already… and she’s doing those of us with little girls an even bigger favor by giving the littlest fangirls nerdy gear of their own!”

 

In addition to the new product line being available at Disney’s Star Wars Weekends, Eckstein will also, for the fourth year in a row, be co-hosting the Behind The Force live stage show and signing autographs each weekend of the event.

 

“Disney’s Star Wars Weekends is one of my favorite events of the year,” said Ashley Eckstein. “I truly enjoy meeting Star Wars fans of all ages and that’s why I am so excited to be offering merchandise for women, girls and now babies! As the voice of Ahsoka Tano, I cannot wait to see baby girls in an Ahsoka “Jedi in Training” onesie or little girls running around in Ahsoka’s new costume top!”

 

These new designs are just so adorable and the message they send is one of girl power and strength, so needed today! The new styles will also be available online at www.heruniverse.com on May 21st. Photo credit below: – Kelsey Edwards Photography



I was able to see the new merchandise in person today and loved it all! The “Looking for love in Alderaan places” shirt is hysterical, and the Princess Leia hoodies and Ahsoka tunics are super fun. The little kids shirts and baby onesies were killing me with cute!

Princess Leia hoodie
Of course I had to try one on... 😉

 

Sophia modeling the Ahsoka Tano tunic
Sophia modeling the Ahsoka Tano tunic - she wants it!

 

Star Wars Weekends run from May 18-June 10 this year and are a must-do if you are in the area. We’ll have more coverage of the galactic fun in the coming weeks!

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Filed Under: Disney Merchandise, Disney News, Disney Special Events, Walt Disney World Tagged With: Ashley Eckstein, DHS, Disney Special Events, Disney's Hollywood Studios, Her Universe, HerUniverse, Star Wars, Star Wars fangirls, Star Wars Weekend, Star Wars Weekends merchandise, Star Wars: Clone Wars, SWW2012, Walt Disney World

INTERVIEW: Ashley Eckstein – a Disney Girl Whose Dreams Came True

11 May 2011 by Suzannah Otis 1 Comment

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Ashley EcksteinIf Disney could pick an “it-girl” to properly represent the company in the way they have tried with so many Disney Channel stars – Ashley Eckstein would be the perfect fit. Ashley is a Disney fan through and through, something we instantly bonded about. In doing my research, I read Ashley’s most recent blog entry at the Her Universe site and was struck by how heartfelt it was. I truly got how she was sharing her first-ever memories of Disney’s Hollywood Studios, how she later had a dream come true when she danced in a parade down Hollywood Blvd. and how now yet another dream was coming true as she was able to share her very own line of clothing at Star Wars Weekends. We joked about how it sounds cheesy, but Disney really is the place where magic lives. I knew then, she was one of us.

I asked Ashley how “growing up Disney” had affected her career and career choices. She said that as a child, having Disney in her backyard and being a Disney family (her dad worked for Disney for 15 years as a food buyer) her parents often played the song “When You Wish Upon A Star” (a song Ashley would later play at her Disney wedding reception) and would reiterate that statement. Ashley remarked that kids believe what you tell them, and being around such a magical environment and seeing dreams actually come true made it a tangible belief that she carried with her. At her first professional acting job at age 11, singing with the Orlando Opera Company and filming a segment for the Disney Christmas Parade on ABC, Ashley realized that while it was an amazing experience to be a part of, it was also very possible; “Disney provided so many opportunities for dreams to come true.”

From her first childhood visit to a Mickey Mouse Club taping at the then-Disney-MGM Studios, it was Ashley’s dream to appear on the Disney Channel. When that dream also came true in her recurring role as Muffy on “That’s So Raven“, Ashley quickly learned the importance of personal responsibility to her fans and children everywhere, both at the show’s live tapings and watching on the Disney Channel. “I realized the power I had to be a positive role model for kids. I do not take that power lightly and try in any way I can to make a positive difference. I view it as an honor to do so.”

After we reminisced about Disney past and what we missed in the Parks (Disney, if you’re reading, the Ecksteins would really appreciate the return of the non-chocolate-covered Mickey ice cream bar – remember the one with chocolate ice cream ears and a vanilla face?), we turned to Ashley’s latest passion – Her Universe – fandom-based apparel and accessories specifically designed for women and girls. I thanked Ashley for filling the void of Star Wars fan girl clothing, previously consisting mostly of slave Leia bikinis. Ashley is super hands-on with Her Universe and was quick to correct the common misconception that she’s merely endorsing a brand – this is her company that she started from scratch and she’s involved in every step of production from design tohang tag and neck tag. “I’m never going to release something at Her Universe that I would not buy myself. If I wouldn’t buy it, I’m not going to sell it.” And her passion shows.

Ahsoka tee Her UniverseHer Universe currently sells Star Wars licensed items, viewing designs more as “wearable art”, using creative printing techniques vs. just a logo on a t-shirt. Ashley is most excited about her Ahsoka shirt designs, one specifically designed in little girl sizes. She’s knew there was a lack of shirts for the character she’s played for the last 3 years on the Star Wars: Clone Wars animated series, but definitely not a lack of interest. This Ahsoka shirt and two other shirts will be premiered at Star Wars Weekends on May 20th and Ashley couldn’t be prouder that these shirts will be available in both little girl sizes and women’s sizes up to 3x.  I was happy to hear that my favorites – the Padme art deco shirt and the Boba Fett-ish undies set are two of her personal favorites as well.

As for the future of Her Universe, I asked Ashley if there were plans to expand it beyond the Star Wars franchise. “It’s funny you asked that because we just came from New York where we met with the folks at SyFy and will now be handling all of SyFy’s female merchandise and merchandise for two of their shows.” Similar to Star Wars fans – almost half of SyFy’s demographic is actually women and thankfully they have recognized that! I look forward to what Her Universe will have to offer in the coming months!

Now of course, another reason I was excited to speak to Ashley is her obsession, well, we’ll say passion, it always sounds nicer, for Alice in Wonderland. Faithful readers will note this is yet another thing I share with Ashley. She actually joked about reading my post on the Alice in Wonderland sculpture in Kissimmee and how she needed to drive out there and see it herself! Proving once again that she is a Disney fan at heart, Ashley’s most prized possession in her extensive collection is actually the very first Alice costume her mom got her when she was just a little girl of five. Ashley fondly remembers dressing up in that dress and hopes to someday pass it along to her daughter should she have one. Another favorite is the Alice in Wonderland animation cell she was gifted with from Captain Rex at last year’s Star Wars Weekends.

I wondered what Alice would say if she met Ahsoka, to which Ashley quickly quipped in a British accent, “Oh my!” She then thought that Alice would be very curious about Ahsoka and her lightsaber and where she came from. “Some of the reasons why I love Alice so much are that she always speaks her mind, always asks questions and is a smart, strong female character.” Sounds like a certain Padawan Jedi we all know and love, yes?

I ended by asking Ashley if she’d gotten to check out Star Tours 2 yet and she had not but is looking forward to filming some behind-the-scenes videos next week and checking it out then. She shared that Star Tours actually has made her motion sick in the past but the last time she rode it she was okay and is hoping she fares well with the new ride. (I am with her on that one, I’m a little nervous about the 3D aspect with the motion!)

Ashley graciously agreed to answer these fan questions which I gathered from twitter and facebook before our interview:

@VoyageofAriel Tammy asked: If Star Wars was a musical what would her character’s song title be & could she sing some of it?

“It would definitely sound like it was right out of a Disney movie. I can sing, but I don’t sound like a pop singer, I sound like a Disney character! I think the title would “Patience”.  As a Padawan, Ahsoka’s a student and makes mistakes like all students do and must find patience. She wants to be perfect and gets frustrated when she isn’t. It’s Anakin’s job to try to teach her patience.”

Tammy you’ll have to wait for it to appear on Broadway to hear Ashley sing it! 😉

Ryan from the Main Street Gazette wanted to know: What’s your favorite Ahsoka quote?

“My favorite quote would be, “You’re stuck with my sky guy” for a few reasons. I love the nickname sky guy – some of the fans hated it and some of them loved it but  she doesn’t use it anymore director says she’s grown up and doesn’t say that line any longer. It also encompasses Ahsoka in general. When she first appeared some fans viewed her as the new Jar-jar. Now she’s gone in the direction that the fans wanted her to go in, and she hopes the fans are happy that she’s stuck around. I think people are wondering what happens to her and accept that she is part of the Star Wars franchise. AND represents part of her cocky little attitude not bratty, but just a little cocky.”

@agalaxyfaraway Amanda asks: Which Star Wars movie is her favorite? And who is her favorite character.

“Empire Strikes Back. I am a sucker for the romantic – the girl gets the guy, the “I know” line is one of my favorite moments. My favorite character is R2D2. He’s actually always there to save the day, he’s saved many lives!”

@MeCcAFeTT wants to ask Miss Ashley, when we gonna see Her Universe swimsuits and more cute bras and panties!?

This made Ashley giggle because “That’s something we are working on right now! It’s  tricky for size reasons. Some items have to be custom made literally from scratch – most clothing uses blanks in standard sizes which exist for men, but not for many women’s or girls sizes. Designing them on our own takes longer, a 6 month or longer minimum to design and it may be a year before you see them for sale. It’s frustrating at times because of needing real sizes for women. I’m constantly researching and studying to find “women’s sizes” available to design in a timely manner. Some just don’t exist, but we are looking into absolutely doing these for the line!”

Shane from Parkeology wanted to know does Ashley prefer the original Tiki Room or the Under New Management version?

“I am always an original girl. Since I grew up at Disney, you go back to what you know and prefer what you had going up. I’m a classic girl!” (This is what got us discussing Mickey ice cream bars and Ashley proceeded to sing a little Veggie Veggie Fruit Fruit, which warmed my heart!!)

Cliff W. from facebook wanted to know is Ashley was going to experience all 68 versions of the new Star Tours? Which is what led to Ashley revealing her motion sickness, so I’m gonna go with a no on that, you probably won’t catch Ashley riding 68 times. Ashley stayed true to her Jedi character in saying, “I am going to be tough and give it a try though!”

Savannah M. from facebook asked: What’s been her favorite episode so far in the clone wars series?

“So far, the  Mortis trilogy, which really should be watched as one continuous episode because you really get to see how far Ahsoka’s come and see her relationship with Anakin and Obi Wan. As an actress, selfishly, it was really a challenge – I had to be young Ahsoka, then grown up Ahsoka and Dark Side Ahsoka, three separate voices and characters. Those episodes are so well-done in terms of writing animation and directing, just visually stunning. Definitely get the season 3 dvd  so they can be watched as one extended episode.”

Teronya H. from facebook (and fellow Moms Panelist!)’s 8 year old son Aaron wants to know wants to know if Ashley really learned how to fight so she could play Ahsoka?

“Yes actually I did! After the first Star Wars Weekends two yeas ago, I saw a photo of me posed with a lightsaber like Ahsoka and I looked so prissy it was awful! I thought I cannot be playing this tough Jedi and not know how to look like one, I feel like a fraud! So my niece, who is a black belt in Tae Kwon Do had her Master teach me how to fight like a Jedi and how to fight with a lightsaber!”

You can check out Ashley’s Jedi training below on her hosting reel – the Jedi training is 2:18 into the video:

I want to thank Ashley Eckstein for taking the time to speak with me today and share all of those fun answers above. It was an honor to speak to someone so passionate about Disney, Star Wars and Alice in Wonderland, and who truly has made her dreams come true. The Force is definitely with Ashley – as is the pixie dust!

You can follow Ashley on twitter at @HerUniverse and at facebook’s Her Universe page, where you can get updates on the product line and more. The official Ashley Eckstein facebook page has more news on Ashley’s appearances and upcoming events.

Ashley will be  making a return appearance at this year’s Star Wars Weekends, which begin on May 20th – be sure to stock up on Her Universe items before you go!

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Filed Under: Commentary Land, Disney Merchandise, Disney News Tagged With: Ahsoka Tona, Alice in Wonderland, Ashley Eckstein, Ashley Eckstein interview, Clone Wars, Her Universe, interviews, Star Wars, Star Wars Weekends, Star Wars: Clone Wars, SyFy

Ashley Eckstein Brings Star Wars Fangirl Fashion to Life with Her Universe

28 April 2011 by Suzannah Otis 1 Comment

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Star WarsTM Fangirl Apparel from Her UniverseTM
to be Offered for the First Time at Star Wars Weekends at
Disney’s Hollywood Studios theme park

LOS ANGELES, CA – Returning to Star Wars Weekends at Disney’s Hollywood Studios theme park in Lake Buena Vista, Fla. as Celebrity Host of “The Clone Wars: Behind the Force,” actress Ashley Eckstein (voice of Ahsoka Tano on Star Wars: The Clone Wars) will also be bringing an all-new, unique range of Star Wars fangirl-focused products to the month-long event at Walt Disney World Resort. Available for the duration of Star Wars Weekends 2011, Eckstein’s line of Her Universe apparel and accessories was created as a response to the ever-increasing demand for fashionable “geek chic” products among the growing community of female fans.

Ashley Eckstein Her UniverseIn addition to a product line that already includes female-focused shirts and undergarments, Her Universe will be premiering two new shirt designs at this year’s Star Wars Weekends event. Featuring images of Jedi Master Yoda and other famous characters from the beloved Star Wars Saga, both designs will be offered in female sizes with female fits – and, for the first time ever, two popular Her Universe designs will also be available in children’s sizes. The new designs will be available exclusively for a limited time at Disney’s Hollywood Studios during Star Wars Weekends 2011.

“As the voice of Ahsoka Tano, it warms my heart to see an increase in young girls who are now Star Wars fans because of The Clone Wars,” says Eckstein. “However, it bothered me when those little girls had to go to the boys section to buy their Star Wars shirts. Now little girls can buy shirts that are specially made just for them!”

In addition to regular autograph signings each weekend, Eckstein will also be available for special merchandise autograph signings each day inside the theme park where her exclusive Her Universe apparel will be sold.

 

“Disney’s Hollywood Studios has played a huge part in my life,” says Eckstein. “Growing up in Orlando, my dad worked for Walt Disney World and I was at the theme park the first week it opened in 1989. It was a dream of mine to follow in my father’s footsteps and work for Disney. On my 16th birthday, I applied for a job at the ‘happiest place on Earth’ and was assigned to Disney’s Hollywood Studios where I would spend my weekends dancing in the parades and working in the restaurants! Now, to return to Disney’s Hollywood Studios for Star Wars Weekends as a host and a designer is magical!”

Ashley Eckstein Her Universe Daddy's Little Girl Tee

Running every Friday, Saturday and Sunday from May 20 through June 12, Disney’s Star Wars Weekends is an annual event at Disney’s Hollywood Studios theme park celebrating the Star Wars Saga, as well the animated television series Star Wars: The Clone Wars. In addition to offering fans a unique opportunity to join Jedi Masters, Sith Lords and Star Wars celebrities for special shows, presentations and memorabilia, the 2011 event also marks the launch of the all-new Star Tours attraction: Star Tours –The Adventures Continue. For more information on Star Wars Weekends, visit: disneyworld.com/starwarsweekends or disneyparks.com/blog.

Ashley Eckstein Her Universe
Love this Padme Art Deco shirt!

 

Ashley Eckstein Her Universe Boba Fett Underwear
And hello? Who *doesn't* have a Boba Fett-ish?? 😉
I don’t know about you, but I’m pretty psyched for this line!! As one Star Wars fan to another, this is a Force to be reckoned with!
For more information on Her Universe, visit www.heruniverse.com or by following Ashley on Twitter at and visiting the Her Universe Facebook page.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

 

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Filed Under: Disney Attractions, Disney Merchandise, Disney News, Disney Special Events, Walt Disney World Tagged With: Ashley Eckstein, Her Universe, official Disney, Star Tours, Star Tours 2.0, Star Wars fangirls, Star Wars Weekends, Walt Disney World

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  • Lilly Singh and Raven-Symoné To Host ‘Disney’s Epic Entertainment Showcase: The Musical: The Extravaganza!’
  • ICE! To Return to Gaylord Palms Resort in Orlando for 2022
  • DIS Con 2022 Fan Expo Will Take Place at Disney’s Coronado Springs Resort
  • Disney+ to Highlight Upcoming Content Throughout D23 Expo Panels
  • D23 Expo 2022 Full Schedule Lineup – Including Muppets Christmas Carol
  • LEGOLAND Florida Brick-or-Treat presents Monster Party

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